Preferred Vendor List: What You Need to Know before booking your Wedding Venue.

The secret that Wedding Venues keep

Shopping for a venue is one of the biggest decisions you’ll make during wedding planning because it sets the tone for everything else. From the theme and style of the wedding to the date it takes place, everything starts and ends with the venue. While how it looks is typically the biggest reason you choose it, there are many other variables to consider. Some wedding venues have preferred vendor lists, and preferred sometimes means mandatory. It is a common practice at many venues. Since your venue is the first major vendor you choose, it’s in a venues’s interest to recommend other vendors from the very beginning. The recommended vendors often pay the venue to be on the preferred vendor list, either by paying a fee for each client or through an annual or monthly fee. These costs may be hidden within the total price you pay. However, not all venues do this; some lists might be based on merit, and the vendors who pay to be on these lists are not necessarily bad or good. But you need to know about this because it will affect you. So, make sure to research and ask questions.

I know what you are thinking right now. Is there anything you can gain from using preferred vendors? I believe there are pros and cons to hiring a vendor from a preferred vendor list. Today, we’re going to unravel them. 

wedding table setting at reception at Hudson Valley NY

What Is A Preferred Vendor List?

Before we examine the pros and cons, let’s talk about what it is. Could it be the ultimate wedding wingman – or is it a meddling matchmaker? A preferred vendor list is a curated list of vendors, typically compiled by a wedding venue, that have been vetted and approved to work at their location. These vendors may include caterers, photographers, florists, DJs, and other wedding professionals.  The list is often created based on the vendors' reputation, quality of work, and ability to provide excellent service to couples. Some venues may have a 'preferred' list, which means they recommend these vendors but don't require you to use them, while others may have a 'required' list, which means you must choose from their approved vendors to book the venue.  Sounds great, right? They’ve done some of the legwork for you in narrowing down vendors, but are they the right vendors for you? On one hand, it's a curated list of tried-and-true vendors handpicked by your venue to ensure a seamless and stress-free experience.  On the other hand, it's a restrictive roster that might limit your creative freedom and make you feel like you're stuck in a wedding planning box. So, is the preferred vendor list a blessing or a curse? Here are the pros and cons of the proverbial preferred vendor list. 

ballroom decorated for a wedding with pastel colors

Preferred Vendor List Pros

Pro #1: Convenience and Time-Saving

Having a preferred vendor list can save time and effort in researching and vetting potential vendors. Venues often have established relationships with their preferred vendors, which means they've already done the legwork for you. By choosing a vendor from the list, you can trust that they have a proven track record of delivering quality services and working well with the venue. This can be especially helpful for couples who are short on time or feel overwhelmed by the wedding planning process. 

Pro #2: Seamless Coordination and Communication

Preferred vendors have likely worked with the venue before, which means they know its layout, rules, and logistics. This can lead to a more seamless and stress-free experience for you, as the vendors will know exactly what to expect and how to work together to bring your vision to life. Additionally, the venue and preferred vendors may have established communication channels, ensuring everyone is on the same page and that any issues are addressed quickly and efficiently.

Pro #3: Quality Guarantee and Accountability

Venues often vet their preferred vendors carefully, ensuring they meet certain standards of quality, professionalism, and reliability. By choosing a preferred vendor, you can have greater confidence that you're hiring a reputable and skilled professional who will deliver high-quality services. Additionally, if any issues arise, the venue may be more likely to step in and help resolve the problem, as they have a vested interest in maintaining a positive relationship with their preferred vendors.

Pro #4: Exclusive Discounts and Packages

Many venues offer exclusive discounts or packages to couples who work with their preferred vendors. This can be a great way to save money or upgrade your wedding services without breaking the bank. For example, a venue might offer a discounted catering package or a free upgrade to a premium photography package when you book with their preferred vendors. These perks can add up quickly and help you get more value for your wedding budget.

wedding venue outdoors reception tables

Preferred Vendor List Cons

Con #1: Limited Flexibility and Creativity

Preferred vendor lists can sometimes feel restrictive, limiting your ability to choose vendors that perfectly fit your unique vision and style. If you have a specific vendor in mind who isn't on the list, you may be required to pay a fee or jump through extra hoops to bring them on board. This can be frustrating for couples who value flexibility and creativity in their wedding planning.

Con #2: Bias and Conflicts of Interest

Some venues may have ulterior motives for promoting certain vendors, such as receiving kickbacks or commissions for each referral. This can lead to a biased recommendation process, where the venue prioritises its own financial interests over your best interests. Additionally, preferred vendors may have a vested interest in maintaining a good relationship with the venue, which can lead to conflicts of interest and impact the quality of service they provide to you.

Con #3: Lack of Competitive Pricing

When a venue requires you to use their preferred vendors, you may miss out on the opportunity to shop around and compare prices. This can result in higher costs for services, as you cannot negotiate or explore more affordable options. Additionally, preferred vendors may charge a premium for their services, knowing they have a captive client base through their relationship with the venue.

Con #4: Can’t Use “Your” Preferred Vendor

One downside of relying on a preferred vendor list is that it can limit your options, especially if you have a favorite vendor in mind. Maybe you’ve always dreamed of having your friend photograph your wedding, or your siblings rave about a florist they've all used. When venues have strict rules about sticking to their list, it can mean saying goodbye to that personal touch you were hoping for. This restriction can be a real bummer, especially when your heart is set on a specific vendor.


Preferred vendor lists can be a double-edged sword. While they offer convenience and quality assurance, they can also limit your creativity, flexibility, and budget. Before signing a venue contract, it's crucial to inquire about their vendor policies and ask the right questions: 

Does the venue have a preferred vendor list? Is it mandatory to use their vendors? Are there any restrictions or fees associated with bringing in outside vendors? how was the preferred vendor lists created?

By doing your due diligence and understanding the venue's vendor requirements, you can avoid potential pitfalls and ensure that your dream wedding is exactly that – your dream. Don't get stuck with a vendor who doesn't align with your vision; take control of your wedding planning and make informed decisions that will make your special day truly unforgettable.

 


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